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2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001

2 articles from 2007


Commercials Without Commercial Breaks?

22 March 2007 | From Studio Briefing | See recent Studio Briefing news

Media buyers attending an ABC program development meeting in Los Angeles Wednesday were given a presentation on how commercials could be integrated "seamlessly" into a show's content. According to the online MediaDailyNews, ABC used 10 examples in shows like According to Jim and Ugly Betty, in which commercials would "pop up" on props like TV sets and magazines on the set, then go full-screen. Shari Anne Brill of ad agency Carat USA, who watched the presentation, remarked afterwards that the examples presented "an interesting idea," but she wondered whether the shows' "writers and producers will help them pull this off. ... I imagine more powerful producers would say, 'No way, Jose.'"

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Thorne-Smith Planned Stress-Free Second Wedding

16 February 2007 | From wenn.com | See recent WENN news

Courtney Thorne-Smith decided to have a low-key wedding the second time around after she appeared on the cover of America's InStyle magazine in a bridal gown just days after announcing her divorce in 2001. The former Ally McBeal star married first husband Andrew Conrad in June 2000, with the couple announcing their divorce just six months later in January 2001, just as the lavish photo spread from their nuptials was hitting newsstands. The 39-year-old tied the knot for the second time with digital marketing company owner Roger Fishman on New Year's Day and was determined to keep the event intimate. She says, "It was just us, our two dogs, two friends and the rabbi. (The dogs) were our groomsmen. I'm not crazy about weddings, so we thought we'd just do it ourselves." The According To Jim star was so casual about planning the event, she didn't even know what she was wearing until the last minute. She adds, "The day before we were supposed to get married I was having coffee with my girlfriends and I said, 'I think I'm going to wear a dress' and they were like, 'Honey, it's too late!' I said, 'No, I think I'm going to wander over to this boutique.' The boutique next door (to the coffee shop) found my dress the day before. Dress, shoes, necklace, everything - it was perfect!"

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2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001

2 articles from 2007


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