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Moviegoers Stingy with Scrooge
8 November 2009 5:22 PM, PST
It was a miserly start to the Holiday movie season as the high profile movie positioned to bring the most cheer, A Christmas Carol, stumbled a bit out of the gate. Overall weekend business was off 14 percent from the same timeframe last year, when Madagascar: Escape 2 Africa landed, and was on the low end for early November.
Haunting approximately 6,500 screens at 3,683 sites, A Christmas Carol churned out an estimated $31 million, selling fewer tickets than Elf and The Santa Clause 2 and far fewer than star Jim Carrey's last Christmas movie, How the Grinch Stole Christmas. On the other hand, Carol's opening grossed more than The Polar Express, the previous performance-capture animated Christmas movie from director Robert Zemeckis that chugged strongly throughout the 2004 season despite its disappointing $23.3 million start, but that picture was muted by The Incredibles whereas Carol had no such direct competitor. According to distributor Walt Disney Pictures' exit polling, »
- Brandon Gray
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